Affiliate Marketing News and Tips

Is your site friendly to the search engines?

When you get a new site designed, it is imperative for you to validate your site to see how good does it look and appear to the search engines like Google, Yahoo and Bing. A good organic listing on the search engines will ensure that you get nice organic rankings and tonnes of search engine traffic.

Many folks will begin their site promotion by outsourcing it to the SEO companies. While outsourcing the search engine optimization and promotion is a good idea, a basic fundamental check of your site’s quality will throw a lot of pointers for you to make your website look nice and clean for the search engines. Google, Yahoo and Bing are the search engines that need to see your site as a friendly site and the onus to do so lies on you, the business website owner.

The first thing to do is to ensure that the title of your web page is not set to a meaningless ‘Welcome’ or ‘New Site’ or anything else that conveys little meaning of your business to the search engines. The keywords that you wish to target must be there in the title of your web pages. And this should be one of the essential things that must be done by your website designer to ensure that before the designing project is completed, all the titles across the website are made search engine friendly.

If you go overboard while inserting keywords in the title, there is a likelihood of your attempts being seen as attempts to spam the search engines. Keep the title length below 70 characters and avoid adding more than 3 keywords in the title of the web pages, because this will bring the maximum benefits to you.

Meta tag description is another aspect that needs to be taken care of. Put in meaningful content in the description tag on all the web pages and make sure that the length of description stays below 160 characters. Make sure that the description tag is coined around a couple of keywords and it looks more natural than being considered as SPAM.

Next is the Google Webmaster Tools, and you must enroll in these Google Webmaster Tools to validate your website and track its rankings and backlinks. Signup is very simple, and once you have validated the website you can be sure that your site’s credibility has been done a good favor by enlisting it with the Google Webmaster Tools.

5. Lastly, you must have a Sitemap created on your website and add the URL of this sitemap within the Google Webmaster Tool. Sitemaps allow robots to index content in an organized and efficient way. And, having an XML sitemap will help you in assisting the robots while indexing to attain maximum benefits.

In summary, a little effort on your part will make your site look more organized and friendly to the search engines.

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